The primary benefits of a Search Experiences Branded Search Engine are;
| Brand Benefits: |
- Daily reaching target audience through search as a regular touchpoint.
- Daily brand awareness of your products and services.
- INCREASED;
- Web Traffic to your website.
- Increased Page Views at your website.
- Return Visits to your website.
- Unique Visits to your website.
- Ad Impressions for existing advertisers or house ads.
- Ad Clicks for existing advertisers or house ads.
- Sales for existing advertisers or house ads.
- ROI for existing advertisers or house ads.
- Revenue from existing advertisers.
- Improved Effectiveness of advertising campaigns.
- Extending ad reach coverage for existing advertisers.
- Insights into search behavior of your target audience.
- Detailed Analytics of your target audience daily search usage.
- Effective Viral Marketing Tools including browser toolbar, web search widgets & banners.
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| User Benefits: |
- Improved and enjoyable search experience.
- Increased satisfaction and happiness.
- Highly relevant search results to search queries.
- Personalized search experience matching their interests.
- No unwanted PPC sponsored links.
- Daily updates from your website.
- Up-to-date information about your company.
- Targeted advertising matching their interests.
- Viral tools to spread the word to their friends.
- Web search widget to embed on their personal blogs and social profiles.
- Themed banners to embed on their personal blogs and social profiles.
- Themed search toolbar to add to their web browser.
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