The primary benefits of a search experiences Branded Search Engine are;
Brand Benefits:
Daily reaching target audience through search as a regular touchpoint.
Daily brand awareness of your products and services.
INCREASED;
Web Traffic to your website.
Increased Page Views at your website.
Return Visits to your website.
Unique Visits to your website.
Ad Impressions for existing advertisers or house ads.
Ad Clicks for existing advertisers or house ads.
Sales for existing advertisers or house ads.
ROI for existing advertisers or house ads.
Revenue from existing advertisers.
Improved Effectiveness of advertising campaigns.
Extending ad reach coverage for existing advertisers.
Insights into search behavior of your target audience.
Detailed Analytics of your target audience daily search usage.
Effective Viral Marketing Tools including browser toolbar, web search widgets & banners.
User Benefits:
Improved and enjoyable search experience .
Increased satisfaction and happiness .
Highly relevant search results to search queries.
Personalized search experience matching their interests.
No unwanted PPC sponsored links .
Daily updates from your website.
Up-to-date information about your company.
Targeted advertising matching their interests.
Viral tools to spread the word to their friends.
Web search widget to embed on their personal blogs and social profiles.
Themed banners to embed on their personal blogs and social profiles.
Themed search toolbar to add to their web browser.
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